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British tourism has some way to go

June 29, 2009

Despite the move for Brits to stay at home this year,our tourism industry is struggling to compete according to an article in yesterday’s Observer.

The industry which supports 2.7m jobs and 200,000 small and medium-sized firms,is under pressure despite the weak pound.

the global recession means other countries are also working extra hard to attract holidaymakers. Visitor numbers to the UK fell 10% in the first four months of the year, whereas the number of Britons travelling abroad fell 16%.

and according to visitBritain’s chief executive Sandie Dawe we have missed a major opportunity

because it cannot co-fund as many promotions as it would like. “We have more money on the table than we can match. We can’t do a follow-up campaign in Asia because we can’t match AirAsia – these are foreign airlines that want to pay to promote Britain!”

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One Comment leave one →
  1. June 29, 2009 1:16 pm

    Fall in tourist traffic is just a minor setback, it will rebound with double digit growth shortly.

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